Clutch, a book by Paul Sullivan is all about the ability to do under pressure what you can do under normal circumstances. The concept applies constantly in sports events as athletes who have practiced for years suddenly need to excel in real time under "other" circumstances. Those in the military discover who can and who can't perform in combat sometimes with dire consequences. How does "being a clutch player" pertain to real estate? What traits do clutch players have and how do you recognize them as you decide which Realtor to use when buying or selling a Seattle home or small business?
The five traits are focus, discipline, adaptability, being present, and the awareness of the push and pull of fear and desire. Without all five character traits, will your selected agent stumble through the preparation, searching, marketing, negotiating, inspecting, and closing steps involved in the typical transaction in the very different market we now face?
The well-developed ability to focus, to concentrate like a laser, on the client's needs is the first and most important of the five traits. Solid discipline keeps the Realtor on track. Adaptability allows your agent to recognize trends and keep you advised to slight as well as major changes in the market. Being present involves meeting the market where it is today. Past successes are nothing but ego strokes for the agent. Today's market is substantially different from anything seen over the past 30 years. And lastly, is your agent keyed into your desires, and is he aware of the consequences of failure? Are you?
Overconfidence and pride are enemies of a clutch player. If anyone tells you that making a move and successfully completing a transaction in the current market is going to be easy, they are missing or ignoring many important factors that they cannot control. Loans and appraisals are very uncertain elements these days. Buyers remorse is frequent. Sellers okay at one price may be coming up short at the offered price.
Choose a RealtorĀ® wisely. Choose a Lake and Company agent to help you find success in real estate.


There's another quality that is important for real estate agents - and their clients - to maintain under pressure, and that is: integrity.
It's easy to act virtuous when it doesn't matter, but when the transaction is on the line, a client needs an agent whose ethics won't buckle under pressure, and an agent needs a client whose honesty and morality will hold up, as well!